This might be a tad controversial to some.

But you cannot solely rely on WOM in 2023 to grow your gym.

Yes, WOM is a great way we grow our gyms.

And is the cheapest way to do so.

BUT, it is super unpredictable.

Which brings me back to my last post when I talked about linear acquisition channels.

With WOM, you are solely relying on your members or training clients to generate your business.

Which means you as the Gym Owner have no control over how many clients you can get.

Yes, 1 client can lead to a ton.

But when was the last time that happened for you year, after year, after year?

Never…

So how do you grow your gym predictably?

You leverage linear acquisition channels.

Channels that allow you to control 100% of how much or how little you grow.

So what are some examples of these?

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1️⃣Paid Advertising 👇

A brief description, Paid Advertising is paying a platform to post an ad to attract potential buyers.

But the point is…

I know if I put $1 into Facebook I will get at least $2 in return.

2️⃣Manual Outbound 👇

A brief description, making cold calls, sending cold emails, or sending cold DMS to an audience who has never been to your gym.

The point is…

I know if I make a certain amount of calls, I will set a certain amount of appointments, and close a certain amount of sales.

3️⃣Owned Media 👇

A brief description, re-engaging audiences you own by making calls, sending texts/emails, sending dm’s, etc. This can be your prospects and inactive members list, your friends on your social media platform, people who like your business page, etc.

The point is…

I know if I reach out to a certain amount of people in my owned/warm audience I will set a certain amount of appointments and generate a certain amount of sales.

See the common theme here?

I know if I put a certain amount of money or a certain amount of input into these channels, I will get a certain output.

Which should completely eliminate the fear of you not knowing how much you will make.

What we call the WOM income roller coaster.

And, allow you to predictably bring in revenue month after month into your gym.

To make you feel confident and certain not only about your gym.

But about your income, you bring home.

This is how you play the game long-term!

If you want access to more training like this.

You can do one of two things.

1) Join our exclusive Facebook group of gym owners & myself sharing what is working in 2023 by clicking here.

2) Request access to our Gym Growth Secrets Course. (usually $1,999 but today absolutely free) Get it by clicking here.

I hope this helps!

-Andy

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