Frequently asked questions

Most agencies run ads and send an invoice. We are a full-service operation: lead generation, lead nurturing, and coaching support inside your gym. Our marketers have 10+ years of gym-specific experience and our coaches have 60+ combined years operating gyms. Founders Michael and Jacob lead the marketing side and get new people in your door. Co-founder Andy owns and operates 152 gyms and studios himself, and his team of 160+ has helped his gyms generate $100 million+ in revenue each year.

Our clients see an average of $91,234 in additional profit in personal training revenue in their first 120 days. 95% make their money back or profit in their first 30 days, just on the front end. The case studies page shows what that looks like gym by gym.

Yes, eventually. Books and free advice can get you there, but the tuition is paid in wasted months and failed experiments. Our team has already made those mistakes across 2,000+ gyms and studios and knows what works. You skip the trial and error, avoid the burnout, and get there years faster.

We come prepared and we get specific. Three things get covered: your numbers (sales, traffic, leads, and anything else you track), where the business is struggling (offer, lead flow, conversion, staffing), and what you actually want out of it (growth, profitability, or both). You leave with a customized roadmap either way.

Almost every gym problem falls into one of two buckets: acquisition or operations. Founders Michael and Jacob handle acquisition. They help you build the offer, generate leads for it, and fill your pipeline. Andy handles operations. He applies what he has learned owning 152 gyms and studios to help you sell, fulfill, hire, and manage payroll as you scale.

Both. The marketing systems fill your pipeline, and our coaches work with you on sales, staffing, and operations inside the gym.

Six systems: the AI Remarketing System, AI Google Reviews & SEO Optimization, gym lead generation and paid advertising (the Decagon Matrix), AI Lead Nurturing, an AI Receptionist, and gym coaching & consulting. Every one of them runs in our own gyms first.

Both. We work with 300+ independent gyms and studios as well as franchise locations including Alloy Personal Training, CrossFit, Burn Boot Camp, YogaSix, Anytime Fitness, StretchLab, F45, CycleBar, and BFT.

We don't publish standard pricing because every engagement is scoped to your gym: location count, member base, and which systems apply. You get exact scope and pricing on a free Gameplan Call, with no obligation.

Before spending on ads, we tap into your existing database: past members, old leads, no-shows. Our clients add 10-30+ new bookings every month from a list they already own.

Over 70% of inbound calls from new members are missed every month, and that's with a full-time front-desk staff. The AI Receptionist answers those calls so the members you already paid to attract stop going to voicemail.

More than 8 out of 10 people check Google Reviews before they choose where to go. Our AI Google Reviews & SEO system helps you stand out with both quantity and quality.

Coaches with 18+ years operating gyms. Our co-founder Andy Gundlach started with 1 gym and now owns 152 gyms and studios nationwide, and our team of 160+ runs the same systems we install for clients.

Our new ChatGPT-5 plugin guarantees your success or you don't pay. You'll get the specifics of how the guarantee applies to your gym on your Gameplan Call.