Over the last 6 years we have spent more than $12 million testing ads for gyms, finding out the hard way what actually gets someone to walk into one.
Servicing more than 2,000 gyms and studios taught us one rule: a single ad, no matter how good, burns out. So we never run one ad and hope.
We call our approach the Decagon Matrix. Every offer runs as ten separate campaigns, each aimed at a different group, split by where they live, how old they are, and what they respond to.
That spread keeps a campaign producing for a year or longer instead of a month, and it is why our clients' ads hold up long after a typical agency's creative has gone stale.
Tested at our gyms before it touches your budget
Every ad concept we run for clients was proven at our own 152 gyms and studios first. Those gyms are in all kinds of places: big cities, small towns, rich areas, and not-so-rich areas. If an ad didn't produce members at our clubs, it never reaches your budget.
How it works
- We launch quickly with a small budget. Many different ads, tested fast, so your money goes to finding winners instead of funding guesses.
- The Decagon Matrix targets 10 different groups. One offer, ten angles, so the campaign doesn't burn out after a month. Our ads keep working for a year or even longer.
- Winners scale, losers get cut. You see the best results in less time.
The numbers behind it
The dashboards on this page are real client accounts: 311 leads in the first month, and 713 leads in three months. Across all clients, our systems have generated $100,000,000+ in personal training and membership sales since 2018, and clients average $91,234 in additional personal training revenue in their first 120 days.
Common questions
What kind of results can I expect, and how fast?
Our clients see an average of $91,234 in additional profit in personal training revenue in their first 120 days. 95% make their money back or profit in their first 30 days, just on the front end.
What happens to the leads once the ads produce them?
Leads only pay off if they show up. AI Lead Nurturing messages every lead the moment they come in and books the consult for you, and the AI Receptionist catches the ones who call.
How much does it cost?
We don't publish standard pricing because every engagement is scoped to your gym: location count, member base, and which systems apply. You get exact scope and pricing on a free Gameplan Call, with no obligation.
Keep reading
See what happened when gym owners turned the system on: Justin Montoya did $43K in sales in month one. Or start with the 7 systems we use to get more gym members.