We work with franchise locations across the industry: Alloy Personal Training, CrossFit, Burn Boot Camp, YogaSix, Anytime Fitness, StretchLab, F45, CycleBar, and BFT, alongside 300+ independent gyms and studios.
Franchisees live in a specific gap: the brand gives you a name, a model, and national creative, but your location's calendar is your problem. Local lead flow, follow-up, reviews, and staffing all happen at your address, not corporate's. And when you add a second or third location, the operational load multiplies faster than the revenue does.
The systems that matter most for a franchisee
- Lead Generation & Paid Ads. Local campaigns built on $12 million+ in ad tests, tuned to your territory instead of a national average.
- Coaching & Consulting. Our co-founder Andy Gundlach started with 1 gym and now owns 152 gyms and studios nationwide. He coaches franchisees on exactly what multiplies: selling, fulfilling, hiring, and managing payroll as you scale.
- AI Lead Nurturing and the AI Receptionist. Every lead answered instantly, every call caught, at every location, without hiring another front desk.
Multi-location proof
Brandon Fielding scaled from 2 locations to 8, collecting $600,000 in cash along the way. Lucas Woehrle went from 1 club to 5. Both tell their own story on the case studies page.
Common questions
Do you work with independent locations or franchises?
Both. We work with 300+ independent gyms and studios as well as franchise locations including Alloy Personal Training, CrossFit, Burn Boot Camp, YogaSix, Anytime Fitness, StretchLab, F45, CycleBar, and BFT.
What are the most common mistakes multi-location owners make?
We break gym problems into two separate categories: acquisition and operations. Founders Michael and Jacob help with your offer and lead generation; founder Andy applies his experience owning 152 gyms and studios to help you sell, fulfill, hire, and manage payroll as you scale.
How much does it cost?
We don't publish standard pricing because every engagement is scoped to your business: location count, member base, and which systems apply. You get exact scope and pricing on a free Gameplan Call, with no obligation.
Keep reading
Read why you're one hire away from the gym of your dreams and how we added $6 million per year to our own locations, or see how we serve 24/7 gyms and boutique studios.